Portfolio
A children’s book about working in clinical research as an end-of-year client gift
I wrote and illustrated a simple children’s book that explains what it means to work in clinical research. The book was distributed as part of an end-of-year client campaign, sent to biotech and pharmaceutical professionals running clinical trials.
The campaign was well received, generating a positive email response and organic shares on LinkedIn from recipients. After it was reshared publicly, additional requests for copies came in from non-clients in the research community, extending its reach and impact beyond the initial audience.
CREATIVE MARKETING
Pitch deck design and copy for a SaaS concept
Verasync is a SaaS concept focused on improving marketing and sales alignment through the provision of a messaging-centric, AI-enabled hub for B2B teams.
I created a concise deck designed to introduce the product vision, highlight the challenges it solves, and communicate value in a clean, compelling way for potential investors and partners.
PRESENTATION DESIGN
CONTENT MARKETING
Explore select published articles
Exploring Benefits, Eligibility, and Key Considerations for Sponsors Pursuing Orphan Drug Designation (PharPoint Research)
An Overview of Medical Device Clinical Trials: Classification & Challenges (SurFACTS In Biomaterials Volume 26 Issue 3)
The Rising Need for Data Monitoring Committee Member Training (PharPoint Research)
High-performing resource targeting prospects early in the vendor evaluation process
The CRO Selection Checklist was a resource created to engage and build trust with prospects evaluating clinical trial partners. It included an article and gated download (an interactive PDF) that could be used by prospects early in the vendor evaluation process.
The CRO Selection Checklist quickly became one of our most highly trafficked website resources and our best-performing download, consistently capturing leads from our target biotech and pharma audience.
